an exploration of the human body through a surrealist lens

client/s ✴︎ Gucci, Spectacles


as an addition to the 2019 Snapchat Creators project, PITCH STUDIOS™ was invited to collaborate with post-internet artist and Gucci creator John Yuyi on an immersive augmented reality lens for Miami Art Basel 2019. 

taking cues from Yuyi’s surreal and often exploratory visual approach, we created an immersive, augmented world not far removed from pure, aesthetic delight. 

the lens was exhibited and launched during Miami Art Basel, alongside the launch Spectacles’ inagural collaboration with luxury fashion brand Gucci. 

discover the lens with this Snap Code

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creative direction, 3D animation, 3D design + lens build ✴︎ PITCH STUDIOS™
creative direction, talent ✴︎ John Yuyi 
photography ✴︎ KarenX