‘a desire for green urban spaces that facilitate a sense of sanctuary, contemplation and rejuvenation—away from the grinding city chaos.’
client/s ✴︎ GPT Group
taking cues from Melbourne Central’s (GPT Group) new playbook for the future of the shopping destination, Pitch was commissioned to create a series of 3D animations to activate inside the recently opened ELLA precinct in Menzie’s Lane.
we invited the audience to take part in a collective sanctuary — a series of video works that not only aimed to fuse the digital and physical, but the urban and the natural landscape.
more of our animated virtual ‘worlds’ will launch in the space in 2020.
agency partner ✴︎ CANYON
art direction, animation + 3D design ✴︎ PITCH STUDIOS™
sound design ✴︎ Lewis Cancut