‘a desire for green urban spaces that facilitate a sense of sanctuary, contemplation and rejuvenation—away from the grinding city chaos.’
client/s ✴︎ GPT Group
taking cues from Melbourne Central’s new playbook for the future of the shopping destination, PITCH STUDIOS™ was commissioned to create a series of 3D/CGI visualisations to activate inside the ELLA precinct in Menzie’s Lane.
we invited the audience to take part in a collective sanctuary —to journey into a safe virtual space to relax and unwind, juxtaposing both the urban and natural landscapes. for each video we explored a different, distinct surreal environment using aesthetics rooted in reality but subverted through material, texture and sound.
more of our animated virtual ‘worlds’ will launch in the space in 2021.
creative direction, 3D animation + environment design ✴︎ PITCH STUDIOS™
sound design + audio engineering ✴︎ Lewis Cancut
agency partner ✴︎ CANYON