an interactive app, workshop experience + projections exploring the connection between the digital + the physical

client/s ✴︎ Nike

as part of the Air Max celebrations for 2018, Nike invited PITCH STUDIOS™ to collaborate with fashion designer Miniswoosh on an interactive, digital deconstruction AIR WORKSHOP, where the audience was asked to interact with a custom-built app that allowed them design their own Nike t-shirt.

through this process, we were able to develop an experience that was digital by nature and physical by output; a culmination of two practices.

adding an additional layer to the workshop experience, PITCH STUDIOS™ was commissioned to create 3D animations for a large-scale projection mapped onto Melbourne’s iconic Curtin House, the official AMD ‘18 event hub.

our animation was designed to emulate the suspension of air, the key element in Nike’s Air Max release.

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agency partner ✴︎ Archetype
workshop concept + creative direction ✴︎ PITCH STUDIOS™ x Miniswoosh
app concept + UI ✴︎ PITCH STUDIOS™
app development ✴︎ GUCK
custom Nike furniture ✴︎ Miniswoosh
spatial design + production ✴︎ Space Between / Boom Studios
documentation ✴︎ Heather Lighton
drone footage ✴︎ Archetype 
projection mapping ✴︎ Hype Advertising